Step 3 of 6 — Seller's Guide
List & Market Your Home
How your home is presented online determines how many buyers walk through the door. Professional marketing is not optional — it's the job.
Professional Photography
Over 95% of buyers start their search online. Professional real estate photography is the single highest-ROI marketing investment a seller can make. We use professional photographers for every listing — not iPhone photos. For lake and acreage properties, we include drone aerial photography to showcase the full property and surroundings.
MLS Listing & Syndication
Your home will be listed on the NorthStar MLS, which automatically syndicates to Zillow, Realtor.com, Redfin, Homes.com, and hundreds of other sites within 24 hours. We write compelling listing descriptions that highlight your home's unique features and the lifestyle it offers — not just a list of room sizes.
Social Media & Digital Marketing
We promote your listing through targeted Facebook and Instagram ads to buyers actively searching in northern Minnesota and those looking to relocate from the Twin Cities, Chicago, and other metro areas. Lake properties especially attract out-of-state buyers who discover them online.
Open Houses & Showings
We coordinate all showing requests through a professional showing service — you'll get a text notification before every showing and feedback afterward. For well-priced homes in good condition, we often host a strategic open house the first weekend on the market to generate early buzz and competing offers.
Pro Tip
Clear out and clean before every showing, even last-minute ones. Buyers who show up with little notice are often the most motivated.
Questions About Selling?
Malcolm Wallaker and Bridger Hopkins have helped dozens of northern Minnesota homeowners sell their properties for top dollar. We'd love to talk about your home.